Robert D. Jewell

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7708-6138

Kent State University

Publications

• I Can't Get You Out of My Head: The Influence of Secrecy on Consumers’ Self-Brand Connections — Journal of Consumer Psychology 2019
• How brand innovativeness creates advertising flexibility — Journal of the Academy of Marketing Science 2014
• The Innovator's License: A Latitude to Deviate from Category Norms — Journal of Marketing 2013
• How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness — Journal of Consumer Psychology 2012
• Norm violations and the role of marketplace comparisons in positioning brands — Journal of the Academy of Marketing Science 2007
• Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs — Journal of the Academy of Marketing Science 2007
• Exploring Differences in Attitudes Between Light and Heavy Brand Users — Journal of Consumer Psychology 2004
• The Moderated Influence of Internal Control: An Examination Across Health-Related Behaviors — Journal of Consumer Psychology 2003
• When Competitive Interference Can Be Beneficial — Journal of Consumer Research 2003