Robert E. Smith

14 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6559-555X

Marketing Department, Kelley School of Business, Indiana University, 1309 East 10th Street, Bloomington, IN, 47405, USA

Publications

• The effects of creativity on advertising wear-in and wear-out — Journal of the Academy of Marketing Science 2016
• Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of Advertising Creativity — Marketing Science 2009
• Modeling the Determinants and Effects of Creativity in Advertising — Marketing Science 2007
• Using Advertising Alliances for New Product Introduction: Interactions between Product Complementarity and Promotional Strategies — Journal of Marketing 1999
• Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach — Journal of Marketing Research 1998
• The Relative Endurance of Attitudes, Confidence, and Attitude-Behavior Consistency: The Role of Information Source and Delay — Journal of Consumer Psychology 1997
• The Effects of Integrating Advertising and Negative Word-of-Mouth Communications on Message Processing and Response — Journal of Consumer Psychology 1994
• Integrating Information from Advertising and Trial: Processes and Effects on Consumer Response to Product Information — Journal of Marketing Research 1993
• Advertising Claim Objectivity: Antecedents and Effects — Journal of Marketing 1993
• Book Review: Consumer Choice — Journal of Marketing 1985
• Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising — Journal of Marketing Research 1983
• Information Response Models: An Integrated Approach — Journal of Marketing 1982
• Attorney Advertising: A Consumer Perspective — Journal of Marketing 1980
• Attributional Processes and Effects in Promotional Situations — Journal of Consumer Research 1978