Robert Mai

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8364-9328

Department of Marketing, Grenoble Ecole de Management, Grenoble, France

Publications

• The gender paradox in pro-environmental engagement: Actionable insights for cause-related marketing and social advocacy campaigns — Journal of the Academy of Marketing Science 2025
• Food categorization determines whether healthier food is inferred to be tastier or less tasty — Journal of Consumer Psychology 2025
• Organizational Top Dog (vs. Underdog) Narratives Increase the Punishment of Corporate Moral Transgressions: When Dominance is a Liability and Prestige is an Asset — Journal of Business Ethics 2024
• Augmented reality-delivered product information at the point of sale: when information controllability backfires — Journal of the Academy of Marketing Science 2022
• When drivers become inhibitors of organic consumption: the need for a multistage view — Journal of the Academy of Marketing Science 2021
• Make It Hot? How Food Temperature (Mis)Guides Product Judgments — Journal of Consumer Research 2020
• The Double-Edged Sword of Ethical Nudges: Does Inducing Hypocrisy Help or Hinder the Adoption of Pro-environmental Behaviors? — Journal of Business Ethics 2020
• Ethical Products = Less Strong: How Explicit and Implicit Reliance on the Lay Theory Affects Consumption Behaviors — Journal of Business Ethics 2019
• Flexible cutoff values for fit indices in the evaluation of structural equation models — Journal of the Academy of Marketing Science 2018
• Accents in Business Communication: An integrative model and propositions for future research — Journal of Consumer Psychology 2014