Robert Rooderkerk

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-6463-7735

Department of Technology and Operations Management, Rotterdam School of Management, Erasmus University, Rotterdam, The Netherlands

Publications

• Advancing the marketing-operations interface in omnichannel retail — Journal of Operations Management 2023
• The past, present, and future of retail analytics: Insights from a survey of academic research and interviews with practitioners — Production and Operations Management 2022
• Incorporating Consumer Product Categorizations into Shelf Layout Design — Journal of Marketing Research 2021
• Optimizing Retail Assortments — Marketing Science 2013
• Incorporating Context Effects into a Choice Model — Journal of Marketing Research 2011