Robert Wyer

14 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-3776-5678

University of Cincinnati

Publications

• A Multistage, Multiprocess Analysis of Consumer Judgment: A Selective Review and Conceptual Framework — Journal of Consumer Psychology 2020
• Hesitant to label, yet quick to judge: How cultural mindsets affect the accessibility of stereotypic knowledge when concepts of the elderly are primed — Organizational Behavior and Human Decision Processes 2017
• The Illusion of Saving Face — Psychological Science 2013
• Conscious and Nonconscious Comparisons with Price Anchors: Effects on Willingness to Pay for Related and Unrelated Products — Journal of Marketing Research 2011
• Shaping Consumer Imaginations: The Role of Self-Focused Attention in Product Evaluations — Journal of Marketing Research 2011
• Differences in Perspective and the Influence of Charitable Appeals: When Imagining Oneself as the Victim is not Beneficial — Journal of Marketing Research 2009
• The Comparative Mind-Set — Psychological Science 2008
• Disposition Effects and Underlying Mechanisms in E-Trading of Stocks — Journal of Marketing Research 2008
• Brand Synergy Effects in Multiple Brand Extensions — Journal of Marketing Research 2007
• Does Loving a Brand Mean Loving Its Products? the Role of Brand-Elicited Affect in Brand Extension Evaluations — Journal of Marketing Research 2005
• Cultural, social, and emotional determinants of decisions under uncertainty — Organizational Behavior and Human Decision Processes 2003
• The Effects of Television Consumption on Social Perceptions: The Use of Priming Procedures to Investigate Psychological Processes — Journal of Consumer Research 1998
• Determinants of Product Evaluation: Effects of the Time Interval between Knowledge of a Product's Country of Origin and Information about Its Specific Attributes — Journal of Consumer Research 1990
• Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective — Journal of Consumer Research 1989