Robert Shoemaker

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7789-0660

Stern School of Business, New York University, 44 West 4th St., New York, New York 10012

Publications

• The Effects of Free Sample Promotions on Incremental Brand Sales — Marketing Science 2004
• A Comment on “Price-Endings When Prices Signal Quality” — Management Science 2003
• A Comparison of Market Share Models and Estimation Procedures — Journal of Marketing Research 1984
• Possible Biases in Parameter Estimation with Store Audit Data — Journal of Marketing Research 1980
• The Effects of Sampling Variation on Sales Forecasts for New Consumer Products — Journal of Marketing Research 1976