Robert Kozinets
19 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0003-1724-8259
University of Southern California
Publications
- Gift Giving in Enduring Dyadic Relationships: The Micropolitics of Mother–Daughter Gift Exchange — Journal of Consumer Research 2024
- Courtesy Stigma Management: Social Identity Work among China’s “Leftover Women” — Journal of Consumer Research 2022
- How Do Platforms Empower Consumers? Insights from the Affordances and Constraints of Reclame Aqui — Journal of Consumer Research 2021
- Commentary: Artificial Intelligence: The Marketer’s Dilemma — Journal of Marketing 2021
- Creating Boundary-Breaking, Marketing-Relevant Consumer Research — Journal of Marketing 2020
- Consuming Technocultures: An Extended JCR Curation — Journal of Consumer Research 2019
- Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy — Journal of Marketing 2018
- Networks of Desire: How Technology Increases Our Passion to Consume — Journal of Consumer Research 2017
- Amazonian Forests and Trees: Multiplicity and Objectivity in Studies of Online Consumer-Generated Ratings and Reviews, A Commentary on de Langhe, Fernbach, and Lichtenstein — Journal of Consumer Research 2016
- Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities — Journal of Marketing 2010
- American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research — Journal of Marketing 2009
- Technology/Ideology: How Ideological Fields Influence Consumers' Technology Narratives — Journal of Consumer Research 2008
- Gendered Behavior in a Male Preserve: Role Playing atESPN Zone Chicago — Journal of Consumer Psychology 2004
- Ludic Agency and Retail Spectacle — Journal of Consumer Research 2004
- Adversaries of Consumption: Consumer Movements, Activism, and Ideology — Journal of Consumer Research 2004
- Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning — Journal of Marketing 2003
- Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man — Journal of Consumer Research 2002
- The Field behind the Screen: Using Netnography for Marketing Research in Online Communities — Journal of Marketing Research 2002
- Utopian Enterprise: Articulating the Meanings of Star Trek's Culture of Consumption — Journal of Consumer Research 2001