Robin Coulter

13 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8048-8872

University of Connecticut

Publications

• Tournaments of Destruction: Consumers Battling for Visibility — Journal of Consumer Research 2026
• “Fresh Start” Messaging, “Rebirth Associations,” and Consumers’ Environmentally Sustainable Actions — Journal of Business Ethics 2025
• Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging — Journal of Marketing Research 2022
• Crossing Bridges: Assembling Culture into Brands and Brands into Consumers' Global Local Cultural Lives — Journal of Consumer Psychology 2019
• Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: sojourners in America — Journal of the Academy of Marketing Science 2019
• The Fresh Start Mindset: Transforming Consumers’ Lives — Journal of Consumer Research 2018
• Judgment is not color blind: The impact of automatic color preference on product and advertising preferences — Journal of Consumer Psychology 2014
• Keeping it all without being buried alive: Understanding product retention tendency† — Journal of Consumer Psychology 2012
• Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing — Journal of Consumer Research 2010
• Distortion of Price Discount Perceptions: The Right Digit Effect — Journal of Consumer Research 2007
• The evolution of consumer knowledge and sources of information: Hungary in transition — Journal of the Academy of Marketing Science 2005
• Size Does Matter: The Effects of Magnitude Representation Congruency on Price Perceptions and Purchase Likelihood — Journal of Consumer Psychology 2005
• Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe — Journal of Consumer Research 2003