Rocky Peng Chen

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9333-3047

Publications

• Correction: Pairing up with anthropomorphized artificial agents: Leveraging employee creativity in service encounters — Journal of the Academy of Marketing Science 2025
• Pairing up with anthropomorphized artificial agents: Leveraging employee creativity in service encounters — Journal of the Academy of Marketing Science 2024
• Fast or Slow: How Temporal Work Design Shapes Experienced Passage of Time and Job Performance — Academy of Management Journal 2022
• When Sadness Comes Alive, Will It Be Less Painful? The Effects of Anthropomorphic Thinking on Sadness Regulation and Consumption — Journal of Consumer Psychology 2020
• The effect of social exclusion on consumer preference for anthropomorphized brands† — Journal of Consumer Psychology 2017
• Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference — Journal of Consumer Research 2017
• Hurting or helping? The effect of service agents’ workplace ostracism on customer service perceptions — Journal of the Academy of Marketing Science 2016
• Anthropomorphized Helpers Undermine Autonomy and Enjoyment in Computer Games — Journal of Consumer Research 2016