Roderick Brodie

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3064-4475

Department of Marketing, University of Auckland

Publications

• How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices — Journal of Marketing 2002
• An investigation of marketing practice by firm size — Journal of Business Venturing 2000
• Model Selection Criteria: An Investigation of Relative Accuracy, Posterior Probabilities, and Combinations of Criteria — Management Science 1995
• Attraction versus Linear and Multiplicative Market Share Models: An Empirical Evaluation — Journal of Marketing Research 1984