Rodrigo Belo

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6839-5086

Nova School of Business, Economics, Universidade NOVA de Lisboa, Campus de Carcavelos, Portugal

Publications

• Effects of Explicit Sponsorship Disclosure on User Engagement in Social Media Influencer Marketing — Management Information Systems Quarterly 2024 (name-matched, not ORCID-linked)
• Incentive Misalignments in Programmatic Advertising: Evidence from a Randomized Field Experiment — Management Science 2023
• Optimal Electricity Imbalance Pricing for the Emerging Penetration of Renewable and Low-Cost Generators — Manufacturing & Service Operations Management 2023
• Social Referral Programs for Freemium Platforms — Management Science 2022
• Free-Riding in Products with Positive Network Externalities: Empirical Evidence from a Large Mobile Network — Management Information Systems Quarterly 2022 (name-matched, not ORCID-linked)
• Welfare Properties of Profit Maximizing Recommender Systems: Theory and Results from a Randomized Experiment — Management Information Systems Quarterly 2021 (name-matched, not ORCID-linked)
• The Impact of Time Shifting on TV Consumption and Ad Viewership — Management Science 2019
• Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management — Marketing Science 2018 (name-matched, not ORCID-linked)
• Spillovers from Wiring Schools with Broadband: The Critical Role of Children — Management Science 2016
• Broadband in School: Impact on Student Performance — Management Science 2014