Roger Best

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0002-3074-3297

Publications

• The nature and measurement of marketing productivity in consumer durables industries: A firm level analysis — Journal of the Academy of Marketing Science 1987 (name-matched, not ORCID-linked)
• Validity and Reliability of Criterion-Based Preferences — Journal of Marketing Research 1978 (name-matched, not ORCID-linked)
• Book Review: Attitude Research Bridges the Atlantic — Journal of Marketing 1976 (name-matched, not ORCID-linked)
• The Predictive Aspects of a Joint-Space Theory of Stochastic Choice — Journal of Marketing Research 1976 (name-matched, not ORCID-linked)
• An Experiment in Delphi Estimation in Marketing Decision Making — Journal of Marketing Research 1974