Ronn Smith

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-0393-8929

College of Business, University of Wyoming, 1000 E. University Ave., Dept. 3275, Laramie, WY, 82071, USA

Publications

• The effect of positive anticipatory utility on product pre‑order evaluations and choices — Journal of the Academy of Marketing Science 2023
• Loan Amount versus Monthly Payments: The Effect of Loan Application Formats on Consumer Borrowing Decisions — Journal of Consumer Research 2023
• When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms — Journal of Consumer Research 2011
• Mass-Communicated Prediction Requests: Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy — Journal of Marketing 2003