Rosanna Smith

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5276-9733

Gies College of Business, University of Illinois at Urbana-Champaign, Champaign, Illinois, USA

Publications

• Authenticity as fact or feeling: A dual-process framework of consumer authenticity judgments — Journal of Consumer Psychology 2026
• Mixed Couples, Mixed Attitudes: How Interracial Couples in Marketing Appeals Influence Brand Outcomes — Journal of Consumer Research 2025
• Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products — Journal of Marketing 2024
• The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use — Journal of the Academy of Marketing Science 2022
• Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work — Journal of Consumer Research 2021
• The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products — Journal of Consumer Research 2021
• Made by Mistake: When Mistakes Increase Product Preference — Journal of Consumer Research 2018
• Closer to the Creator: Temporal Contagion Explains the Preference for Earlier Serial Numbers — Journal of Consumer Research 2016