Rosellina Ferraro

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2960-0646

Publications

• Traveling with Companions: The Social Customer Journey — Journal of Marketing 2021
• Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution — Journal of Marketing Research 2013
• Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act — Marketing Science 2012
• Our possessions, our selves: Domains of self-worth and the possession–self link — Journal of Consumer Psychology 2011
• The Power of Strangers: The Effect of Incidental Consumer Brand Encounters on Brand Choice — Journal of Consumer Research 2009
• The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on in-Store Decision Making — Journal of Marketing 2009
• Of Chameleons and Consumption: The Impact of Mimicry on Choice and Preferences — Journal of Consumer Research 2008
• Let Us Eat and Drink, for Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice — Journal of Consumer Research 2005
• The Roles of Channel-Category Associations and Geodemographics in Channel Patronage — Journal of Marketing 2004