Rumen Pozharliev

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5573-0228

Publications

• How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact — Journal of Marketing 2024
• How Sensory Language Shapes Influencer’s Impact — Journal of Consumer Research 2023
• Merely Being with you Increases My Attention to Luxury Products: Using EEG to Understand Consumers’ Emotional Experience with Luxury Branded Products — Journal of Marketing Research 2015