Ruth Pogacar

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1398-2272

University of Calgary

Publications

• Is Nestlé a Lady? The Feminine Brand Name Advantage — Journal of Marketing 2021
• The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework — Journal of Consumer Psychology 2018
• Ethically Deployed Defaults: Transparency and Consumer Protection through Disclosure and Preference Articulation — Journal of Marketing Research 2016