S. P. Raj

13 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9428-1111

Publications

• An institutional theory investigation of U.S. technology development trends since the mid-19th century — Research Policy 2012
• Reference Price Research: Review and Propositions — Journal of Marketing 2005
• Indirect Network Externality Effects on Product Attributes — Marketing Science 2003
• A Comparative Analysis of Reference Price Models — Journal of Consumer Research 1997
• Quality Tier Competition: How Price Change Influences Brand Choice and Category Choice — Journal of Marketing 1997
• Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions — Journal of Consumer Research 1992
• An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity — Marketing Science 1991
• A Model of Brand Choice and Purchase Quantity Price Sensitivities — Marketing Science 1988
• Intervention Analysis of a Field Experiment to Assess the Buildup Effect of Advertising — Journal of Marketing Research 1986
• A Model for Studying R&D–Marketing Interface in the Product Innovation Process — Journal of Marketing 1986
• The Effect of Advertising on Consumer Price Sensitivity — Journal of Marketing Research 1985
• Striking a Balance between Brand “Popularity” and Brand Loyalty — Journal of Marketing 1985
• The Effects of Advertising on High and Low Loyalty Consumer Segments — Journal of Consumer Research 1982