S. Sriram

15 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3561-9420

University of Michigan

Publications

• The Effect of Downvotes on Content Creation: Evidence from Social Media — Journal of Marketing Research 2026
• Effects of Payment on User Engagement in Online Courses — Journal of Marketing Research 2022
• Informational Challenges in Omnichannel Marketing: Remedies and Future Research — Journal of Marketing 2021
• The Effect of Information Disclosure on Industry Payments to Physicians — Journal of Marketing Research 2021
• “Let the Sunshine In”: The Impact of Industry Payment Disclosure on Physician Prescription Behavior — Marketing Science 2020
• Paywalls: Monetizing Online Content — Journal of Marketing 2019
• Rising Prices Under Declining Preferences: The Case of the U.S. Print Newspaper Industry — Marketing Science 2018
• Service Quality Variability and Termination Behavior — Management Science 2015
• Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment — Management Science 2012
• Assessing the Effect of Marketing Investments in a Business Marketing Context — Marketing Science 2011
• Investigating Consumer Purchase Behavior in Related Technology Product Categories — Marketing Science 2010
• Order of Entry and the Moderating Role of Comparison Brands in Brand Extension Evaluation — Journal of Consumer Research 2008
• Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable — Management Science 2007
• Monitoring the Dynamics of Brand Equity Using Store-Level Data — Journal of Marketing 2007
• Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets — Marketing Science 2006