Sachin Gupta

29 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9459-5233

Cornell University

Publications

• Mitigation in Marketing: Concept, Definition, and Scope — Journal of Marketing Research 2024
• Reidentification Risk in Panel Data: Protecting fork-Anonymity — Information Systems Research 2023
• A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research — Journal of Marketing Research 2023
• Marketing Insights from Multimedia Data: Text, Image, Audio, and Video — Journal of Marketing Research 2021
• Managing Members, Donors, and Member-Donors for Effective Nonprofit Fundraising — Journal of Marketing 2021
• The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship — Journal of Marketing Research 2020
• Bayesian Synthetic Control Methods — Journal of Marketing Research 2020
• A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data — Marketing Science 2018
• Spillover Effects of Mission Activities on Revenues in Nonprofit Health Care: The Case of Aravind Eye Hospitals, India — Journal of Marketing Research 2018
• An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications — Management Science 2016
• The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments — Marketing Science 2015
• Handling Endogenous Regressors by Joint Estimation Using Copulas — Marketing Science 2012
• A Regime-Switching Model of Cyclical Category Buying — Marketing Science 2011
• Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data — Journal of Marketing Research 2009
• Cross-Brand Pass-Through in Supermarket Pricing — Marketing Science 2008
• Modeling Preferences for Common Attributes in Multicategory Brand Choice — Journal of Marketing Research 2005
• Own-Brand and Cross-Brand Retail Pass-Through — Marketing Science 2005
• A Direct Approach to Predicting Discretized Response in Target Marketing — Journal of Marketing Research 2004
• The Recoverability of Segmentation Structure from Store-Level Aggregate Data — Journal of Marketing Research 2004
• Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is — Journal of Marketing Research 2003
• Competitive Price Discrimination Strategies in a Vertical Channel Using Aggregate Retail Data — Management Science 2003
• Analysis of Variance — Journal of Consumer Psychology 2000
• Continuous and Discrete Variables — Journal of Consumer Psychology 2000
• Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television — Marketing Science 1999
• Logit Demand Estimation Under Competitive Pricing Behavior: An Equilibrium Framework — Management Science 1998
• Estimation of Consumer Demand with Stock-Out Based Substitution: An Application to Vending Machine Products — Marketing Science 1998
• Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model — Journal of Marketing Research 1997
• Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store Data — Journal of Marketing Research 1996
• On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models — Journal of Marketing Research 1994