Salvador Ruiz

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7487-8308

Publications

• The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior — Journal of Business Ethics 2009
• “I Need You Too!” Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility — Journal of Business Ethics 2007