Sam K. Hui

13 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7846-5794

Publications

• Understanding Lateral and Vertical Biases in Consumer Attention: An In-Store Ambulatory Eye-Tracking Study — Journal of Marketing Research 2021
• Understanding the Effectiveness of Peer Educator Outreach on Reducing Sexually Transmitted Infections: The Role of Prevention vs. Early Detection — Marketing Science 2020
• Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing — Marketing Science 2014
• The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies — Journal of Marketing 2013
• Deconstructing the “First Moment of Truth”: Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking — Journal of Marketing Research 2013
• Optimal pricing using online auction experiments: A Pólya tree approach — The Annals of Applied Statistics 2012
• Consumer preferences for color combinations: An empirical analysis of similarity-based color relationships — Journal of Consumer Psychology 2010
• Spatiotemporal Analysis of Imitation Behavior across New Buyers at an Online Grocery Retailer — Journal of Marketing Research 2010
• Path Data in Marketing: An Integrative Framework and Prospectus for Model Building — Marketing Science 2009
• Testing Behavioral Hypotheses Using an Integrated Model of Grocery Store Shopping Path and Purchase Behavior — Journal of Consumer Research 2009
• Research Note—The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality — Marketing Science 2009
• Modeling DVD Preorder and Sales: An Optimal Stopping Approach — Marketing Science 2008
• From Story Line to Box Office: A New Approach for Green-Lighting Movie Scripts — Management Science 2007