Sanghoon Cho

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7480-885X

Neeley School of Business, Texas Christian University, Fort Worth, TX, USA

Publications

• Cross-Platform Spillover Effect of Promotion: Evidence from the PC Game Market — Production and Operations Management 2026
• Helping hampered bidders—Do subsidy auctions work as intended? — Journal of Operations Management 2024
• The Competitive Effects of Online Reviews on Hotel Demand — Journal of Marketing 2024
• Robust Demand Estimation With Customer Choice-Based Models for Sales Transaction Data — Production and Operations Management 2024
• Estimating Personalized Demand with Unobserved No-Purchases Using a Mixture Model: An Application in the Hotel Industry — Manufacturing & Service Operations Management 2023