Sanjay K. Dhar

17 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-9304-2212

Booth School of Business, University of Chicago, Chicago, Illinois 60637

Publications

Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales — Marketing Science 2022
Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types — Journal of Marketing 2020
The Effect of Sales Promotions on the Size and Composition of the Shopping Basket: Regulatory Compatibility from Framing and Temporal Restrictions — Journal of Marketing Research 2010
Competitive Consequences of Using a Category Captain — Management Science 2010
Brand History, Geography, and the Persistence of Brand Shares — Journal of Political Economy 2009
The Effect of Competitive Advertising Interference on Sales for Packaged Goods — Journal of Marketing Research 2008
National Brands, Local Branding: Conclusions and Future Research Opportunities — Journal of Marketing Research 2007 (name-matched, not ORCID-linked)
Consumer Packaged Goods in the United States: National Brands, Local Branding — Journal of Marketing Research 2007 (name-matched, not ORCID-linked)
Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence — Marketing Science 2002
The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives? — Management Science 2000
Modeling the Effects of Advertised Price Claims: Tensile Versus Precise Claims? — Marketing Science 1999
The Effects of Cross-Ruff Coupons on Sales and Profits — Management Science 1998
Why Store Brand Penetration Varies by Retailer — Marketing Science 1997
Price Discrimination using in-Store Merchandising — Journal of Marketing 1996
The Effect of Package Coupons on Brand Choice: An Epilogue on Profits — Marketing Science 1996
The Introduction and Performance of Store Brands — Management Science 1995
The Effect of Package Coupons on Brand Choice — Marketing Science 1994