Sanjoy Ghose

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-4940-7277

Sheldon B. Lubar School of Business, University of Wisconsin – Milwaukee, 3202 N. Maryland Avenue, Milwaukee, Wisconsin, 53217 USA

Publications

• An Entropy Measure of Flow Dominance for Predicting Operations Performance — Production and Operations Management 2016
• An Analysis and Visualization Methodology for Identifying and Testing Market Structure — Marketing Science 2016
• Motivating Retail Marketing Effort: Optimal Contract Design — Production and Operations Management 2009
• Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions — Journal of Marketing 2003
• Distance Representations of Consumer Perceptions: Evaluating Appropriateness by Using Diagnostics — Journal of Marketing Research 1998
• TRACKING PRODUCT-PROCESS INTERACTIONS: A RESEARCH PARADIGM* — Production and Operations Management 1993
• Elimination by Dimensions — Journal of Marketing Research 1992
• When Choice Models Fail: Compensatory Models in Negatively Correlated Environments — Journal of Marketing Research 1989