Sara Hanson

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6080-5714

University of Richmond

Publications

• Brand Corporateness: Measurement and Symbolic Meaning of an Unfavorable Brand Association — Journal of Consumer Research 2025
• Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis — Journal of the Academy of Marketing Science 2019
• Friends with benefits: social coupons as a strategy to enhance customers’ social empowerment — Journal of the Academy of Marketing Science 2018