Sara Kim

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-0105-0184

HKU Business School, The University of Hong Kong, Pokfulam, Hong Kong

Publications

• Anthropomorphizing personal goals as dependent persons empowers consumer goal pursuit — Journal of Consumer Psychology 2026
• Highlighting Effort Versus Talent in Service Employee Performance: Customer Attributions and Responses — Journal of Marketing 2020
• Money Helps When Money Feels: Money Anthropomorphism Increases Charitable Giving — Journal of Consumer Research 2019
• Service with Emoticons: How Customers Interpret Employee Use of Emoticons in Online Service Encounters — Journal of Consumer Research 2019
• Don’t Want to Look Dumb? The Role of Theories of Intelligence and Humanlike Features in Online Help Seeking — Psychological Science 2018
• Anthropomorphized Helpers Undermine Autonomy and Enjoyment in Computer Games — Journal of Consumer Research 2016
• From Inherent Value to Incentive Value: When and Why Pointless Effort Enhances Consumer Preference — Journal of Consumer Research 2011
• Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception — Journal of Consumer Research 2011
• The “Instrumentality” Heuristic — Psychological Science 2009