Sara Dommer

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5653-7913

Pennsylvania State University

Publications

• Role Integration Increases the Fungibility of Mentally Accounted Funds — Journal of Marketing Research 2023
• Saving Your Self: How Identity Relevance Influences Product Usage — Journal of Consumer Research 2020
• Ceding and Succeeding: How the Altruistic Can Benefit from the Selfish in Joint Decisions — Journal of Consumer Psychology 2019
• Explaining the Endowment Effect through Ownership: The Role of Identity, Gender, and Self-Threat — Journal of Consumer Research 2013
• Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands — Journal of Consumer Research 2013
• Received! How Acknowledgment Increases a Company’s Sustainability Image and Drives Repeat Customer Participation in Take-Back Programs — Journal of Consumer Research