Sarah Fisher Gardial

3 catalog papers. Name-matched publications do not establish a verified researcher identity.

University of Tennessee

Publications

• French versus American consumers’ attachment of value to a product in a common consumption context: A cross-national comparison — Journal of the Academy of Marketing Science 2004
• Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context — Journal of Marketing 2002
• Comparing Consumers' Recall of Prepurchase and Postpurchase Product Evaluation Experiences — Journal of Consumer Research 1994