Sarah Moore

12 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8832-1444

University of Alberta

Publications

• Consumer insights from text analysis — Journal of Consumer Psychology 2023
• The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth — Journal of Marketing Research 2022
• Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others — Journal of Consumer Research 2019
• (I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer–Firm Interactions — Journal of Marketing Research 2018
• Just do it! Why committed consumers react negatively to assertive ads — Journal of Consumer Psychology 2017
• Attitude Predictability and Helpfulness in Online Reviews: The Role of Explained Actions and Reactions — Journal of Consumer Research 2015
• Yes, we have no bananas: Consumer responses to restoration of freedom† — Journal of Consumer Psychology 2014
• Some Things Are Better Left Unsaid: How Word of Mouth Influences the Storyteller — Journal of Consumer Research 2012
• Wolves in sheep’s clothing: How and when hypothetical questions influence behavior — Organizational Behavior and Human Decision Processes 2012
• While parents might not want to, researchers really should ask questions about risky behaviors — Journal of Consumer Psychology 2008
• Should we ask our children about sex, drugs and rock & roll? Potentially harmful effects of asking questions about risky behaviors — Journal of Consumer Psychology 2008
• The Benefits of Bundling Material Goods with Moderate Usage Complementarity — Journal of Consumer Research