Sarah Gelper

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0004-1524-9105

Department of Economics and Management, University of Luxembourg, Esch-sur-Alzette, Luxembourg

Publications

• The effect of second screening on repeat viewing: Insights from large-scale mobile diary data — Journal of the Academy of Marketing Science 2025
• Competition for Attention in Online Social Networks: Implications for Seeding Strategies — Management Science 2021
• Competitive advertising strategies for programmatic television — Journal of the Academy of Marketing Science 2020
• Talk Bursts: The Role of Spikes in Prerelease Word-of-Mouth Dynamics — Journal of Marketing Research 2018
• Sparse least trimmed squares regression for analyzing high-dimensional large data sets — The Annals of Applied Statistics 2013