Sarang Sunder

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2875-9209

Indiana University

Publications

• Customer Acquisition Through Intermediaries (vs. Brand) Shapes Lifetime Value: Evidence From the Hotel Industry — Production and Operations Management 2026
• In the Company of Strangers: Social Influence from Anonymous Peers in Online Game Settings — Journal of Consumer Research 2025
• Hospital Portfolio Strategy and Patient Choice — Journal of Marketing 2024
• Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis — Journal of Marketing 2023
• Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending — Marketing Science 2020
• What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions — Journal of Marketing 2019
• Why Do Salespeople Quit? An Empirical Examination of Own and Peer Effects on Salesperson Turnover Behavior — Journal of Marketing Research 2017
• Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry — Journal of Marketing Research 2016
• Measuring and Managing a Salesperson's Future Value to the Firm — Journal of Marketing Research 2014