Marko Sarstedt

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5424-4268

Otto-von-Guericke-University, Germany; Monash University, Malaysia

Publications

• PLS-Based Model Selection: The Role of Alternative Explanations in Information Systems Research — Journal of the Association for Information Systems 2019 (name-matched, not ORCID-linked)
• Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods — Journal of the Academy of Marketing Science 2017
• The Influence of Serotonin Deficiency on Choice Deferral and the Compromise Effect — Journal of Marketing Research 2016
• A new criterion for assessing discriminant validity in variance-based structural equation modeling — Journal of the Academy of Marketing Science 2015
• An assessment of the use of partial least squares structural equation modeling in marketing research — Journal of the Academy of Marketing Science 2012
• Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective — Journal of the Academy of Marketing Science 2012
• On the value relevance of customer satisfaction. Multiple drivers and multiple markets — Journal of the Academy of Marketing Science 2012