Satheesh Seenivasan

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5489-1038

Publications

• The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish? — Journal of Marketing Research 2020
• Do Store Brands Aid Store Loyalty? — Management Science 2016