Savannah Shi

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0054-0168

Publications

• The Impact of App Crashes on Consumer Engagement — Journal of Marketing 2025
• The Path to Click: Are You on It? — Marketing Science 2021
• Video Content Marketing: The Making of Clips — Journal of Marketing 2018
• Usage Experience with Decision Aids and Evolution of Online Purchase Behavior — Marketing Science 2014
• Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data — Management Science 2013