Scott A. Thompson

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8048-9226

Terry College of Business, University of Georgia

Publications

• Community Participation and Consumer-to-Consumer Helping: Does Participation in Third Party–Hosted Communities Reduce One's Likelihood of Helping? — Journal of Marketing Research 2016
• Your mileage may vary: Managing untargeted consumers’ reactions to promotions — Journal of the Academy of Marketing Science 2015
• Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty — Journal of Marketing 2008