Scott Friend

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7522-1647

Farmer School of Business, Miami University, 800 E. High Street, Oxford, OH, 45056, USA

Publications

• Sales enablement: conceptualizing and developing a dynamic capability — Journal of the Academy of Marketing Science 2021
• Initiating value co-creation: Dealing with non-receptive customers — Journal of the Academy of Marketing Science 2018