Seigyoung Auh

14 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7473-5403

Thunderbird School of Global Management, Research Faculty, Center for Services Leadership, Arizona State University, 401 N 1st St Phoenix, Tempe, 85004, AZ, USA

Publications

• Don’t give me just positive feedback: How positive and negative feedback can increase feedback-based goal setting and proactive customer service behavior — Journal of the Academy of Marketing Science 2024
• Learning Outside the Classroom During a Pandemic: Evidence from an Artificial Intelligence-Based Education App — Management Science 2023
• When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance Link — Journal of Marketing Research 2019
• Unpacking the Relationship between Sales Control and Salesperson Performance: A Regulatory Fit Perspective — Journal of Marketing 2018
• The role of climate: implications for service employee engagement and customer service performance — Journal of the Academy of Marketing Science 2017
• When Does (Mis)Fit in Customer Orientation Matter for Frontline Employees’ Job Satisfaction and Performance? — Journal of Marketing 2016
• Service employee burnout and engagement: the moderating role of power distance orientation — Journal of the Academy of Marketing Science 2016
• When and how does sales team conflict affect sales team performance? — Journal of the Academy of Marketing Science 2014
• Unpacking the relationship between empowering leadership and service-oriented citizenship behaviors: a multilevel approach — Journal of the Academy of Marketing Science 2014
• Customer knowledge creation capability and performance in sales teams — Journal of the Academy of Marketing Science 2013
• The Interactive Effect of Internal and External Factors on a Proactive Environmental Strategy and its Influence on a Firm's Performance — Journal of Business Ethics 2010
• Aligning benefits with payments: A test of the pattern alignment hypothesis† — Journal of Consumer Psychology 2008
• Creating a firm-level dynamic capability through capitalizing on market orientation and innovativeness — Journal of the Academy of Marketing Science 2006 (name-matched, not ORCID-linked)
• Customer relationship dynamics: Service quality and customer loyalty in the context of varying levels of customer expertise and switching costs — Journal of the Academy of Marketing Science 2005 (name-matched, not ORCID-linked)