Sekar Raju

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0009-5578-2015

Iowa State University

Publications

• When Good Consumers Turn Bad: Psychological Contract Breach in Committed Brand Relationships — Journal of Consumer Psychology 2018
• Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions — Journal of Marketing 2010
• The Effect of Brand Commitment on the Evaluation of Nonpreferred Brands: A Disconfirmation Process — Journal of Consumer Research 2009
• The Role of Arousal in Commitment: An Explanation for the Number of Counterarguments — Journal of Consumer Research 2006