Seshadri Tirunillai

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-6385-7189

University of Houston

Publications

• Onboarding Salespeople: Socialization Approaches — Journal of Marketing 2022
• Managing Positive and Negative Trends in Sales Call Outcomes: The Role of Momentum — Journal of Marketing Research 2022
• What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence — Journal of Marketing 2019
• Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance? — Journal of Marketing 2019
• The Impact of Mergers and Acquisitions on the Sales Force — Journal of Marketing Research 2018
• Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control — Marketing Science 2017
• Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation — Journal of Marketing Research 2014
• Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance — Marketing Science 2012