Sha Yang
26 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0003-4190-5722
Department of Marketing, Marshall School of Business, University of Southern California, Los Angeles, California 90007; and Department of Marketing, School of Business, The Chinese University of Hong Kong, Hong Kong
Publications
- Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising — Journal of Marketing 2025
- Understanding the Impact of Reviews on Consumer Product Choices Under Negotiated Pricing — Management Science 2025
- Differential Effects of Multidimensional Review Evaluations on Product Sales for Mainstream vs. Niche Products — Management Information Systems Quarterly 2023 (name-matched, not ORCID-linked)
- Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools — Marketing Science 2022
- A Dynamic Model of Player Level-Progression Decisions in Online Gaming — Management Science 2022
- Understanding the Social Learning Effect in Contagious Switching Behavior — Management Science 2019
- Managing the Crowds: The Effect of Prize Guarantees and In-Process Feedback on Participation in Crowdsourcing Contests1 — Management Information Systems Quarterly 2019 (name-matched, not ORCID-linked)
- Do Consumers Always Spend more when Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level — Journal of Marketing 2018
- Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising — Marketing Science 2017
- Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions — Journal of Marketing 2016
- Modeling Competition and Its Impact on Paid-Search Advertising — Marketing Science 2014
- Modeling Consumer Learning from Online Product Reviews — Marketing Science 2013
- An Empirical Study of Word-of-Mouth Generation and Consumption — Marketing Science 2012
- Modeling the Underreporting Bias in Panel Survey Data — Marketing Science 2010
- Quantity-Discount-Dependent Consumer Preferences and Competitive Nonlinear Pricing — Journal of Marketing Research 2010
- Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? — Marketing Science 2010
- Modeling the Intrahousehold Behavioral Interaction — Journal of Marketing Research 2010
- Inertial Disruption: The Impact of a New Competitive Entrant on Online Consumer Search — Journal of Marketing 2009
- An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets — Management Science 2009
- A Simultaneous Model of Consumer Brand Choice and Negotiated Price — Management Science 2008
- Estimating Disaggregate Models using Aggregate Data through Augmentation of Individual Choice — Journal of Marketing Research 2007
- Estimating the Interdependence of Television Program Viewership Between Spouses: A Bayesian Simultaneous Equation Model — Marketing Science 2006
- A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts — Marketing Science 2004
- Modeling Interdependent Consumer Preferences — Journal of Marketing Research 2003
- Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions — Marketing Science 2002
- A Representative Sampling Method for Peer Encouragement Designs in Network Experiments — Marketing Science