SHAILENDRA JAIN

22 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-0916-5162

University of Washington

Publications

• A meta-analysis of the effectiveness of social media influencers: Mechanisms and moderation — Journal of the Academy of Marketing Science 2025
• Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions — Journal of Marketing Research 2025
• Brand extension failure and parent brand penalty: The role of implicit theories — Journal of Consumer Psychology 2024
• The ubiquity of scarcity — Journal of the Academy of Marketing Science 2023
• Perceived financial constraints and normative influence: discretionary purchase decisions across cultures — Journal of the Academy of Marketing Science 2022
• The Challenge of Being a Challenger: Social Dominance Orientation Shapes the Impact of “Challenger vs. Leader” Comparisons — Journal of Consumer Psychology 2021
• Pandemics and marketing: insights, impacts, and research opportunities — Journal of the Academy of Marketing Science 2021
• Curiosity Tempts Indulgence — Journal of Consumer Research 2019
• The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies — Organizational Behavior and Human Decision Processes 2013
• Consumers' implicit theories about personality influence their brand personality judgments — Journal of Consumer Psychology 2012
• Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation — Marketing Science 2010
• The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation — Journal of Marketing Research 2009
• Consumer responses to brand elimination: An attributional perspective — Journal of Consumer Psychology 2009
• The Influence of Chronic and Situational Self-Construal on Categorization — Journal of Consumer Research 2007
• For Better or For Worse? Valenced Comparative Frames and Regulatory Focus — Journal of Consumer Research 2007
• Towards Dimensionalizing Warranty Information: The Role of Consumer Costs of Warranty Redemption — Journal of Consumer Psychology 2007
• When More May Be Less: The Effects of Regulatory Focus on Responses to Different Comparative Frames — Journal of Consumer Research 2006
• Valenced Comparisons — Journal of Marketing Research 2004
• Prepurchase Attribute Verifiability, Source Credibility, and Persuasion — Journal of Consumer Psychology 2001
• Motivated Reasoning: A Depth-of-Processing Perspective — Journal of Consumer Research 2000
• Comparative Versus Noncomparative Advertising: The Moderating Impact of Prepurchase Attribute Verifiability — Journal of Consumer Psychology 1999
• Invisible Rankings: When Do Consumers Assume Best-to-Worst Ordinality When Choosing from an Unnumbered List? — Journal of Consumer Research