Shameek Sinha

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6660-0429

Publications

• A customer portfolio management model that relates company’s marketing to its long-term survival — Journal of the Academy of Marketing Science 2021
• Commentary—Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through — Marketing Science 2011