Shaphali Gupta

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2006-1452

Tobin College of Business, St. John’s University, Queens, USA

Publications

• Modeling the antecedents of multi-generational services adoption behavior of clients across countries: The role of mindset metrics — Journal of International Business Studies 2023 (name-matched, not ORCID-linked)
• Correction: Modeling the antecedents of multigenerational services adoption behavior of clients across countries: The role of mindset metrics — Journal of International Business Studies 2023 (name-matched, not ORCID-linked)
• Reverse innovation: a conceptual framework — Journal of the Academy of Marketing Science 2020
• Understanding the feasibility and value of grassroots innovation — Journal of the Academy of Marketing Science 2020
• Customer engagement in service — Journal of the Academy of Marketing Science 2019
• Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches — Journal of the Academy of Marketing Science 2017