Sheena S. Iyengar

13 catalog papers. Name-matched publications do not establish a verified researcher identity.

Columbia Business School, Columbia University, New York, New York, USA

Publications

• Just be real with me: Perceived partner authenticity promotes relationship initiation via shared reality — Organizational Behavior and Human Decision Processes 2024
• Choice freedom — Journal of Consumer Psychology 2023
• Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment — Journal of Consumer Research 2013
• The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality — Journal of Marketing Research 2012
• Medium of Exchange Matters — Psychological Science 2010
• Order in Product Customization Decisions: Evidence from Field Experiments — Journal of Political Economy 2010
• Tragic Choices: Autonomy and Emotional Responses to Medical Decisions — Journal of Consumer Research 2009
• Racial Preferences in Dating — The Review of Economic Studies 2008
• The Mere Categorization Effect: How the Presence of Categories Increases Choosers' Perceptions of Assortment Variety and Outcome Satisfaction — Journal of Consumer Research 2008
• Doing Better but Feeling Worse — Psychological Science 2006
• Gender Differences in Mate Selection: Evidence From a Speed Dating Experiment — The Quarterly Journal of Economics 2006
• Positive illusions of preference consistency: When remaining eluded by one’s preferences yields greater subjective well-being and decision outcomes — Organizational Behavior and Human Decision Processes 2005
• Managers’ theories of subordinates: A cross-cultural examination of manager perceptions of motivation and appraisal of performance — Organizational Behavior and Human Decision Processes 2004