Shi Zhang

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1459-5215

Publications

• The Effect of Self-Construal on Spatial Judgments — Journal of Consumer Research 2008
• Activating Sound and Meaning: The Role of Language Proficiency in Bilingual Consumer Environments — Journal of Consumer Research 2004 (name-matched, not ORCID-linked)
• Comparative Advertising: Effects of Structural Alignability on Target Brand Evaluations — Journal of Consumer Psychology 2002 (name-matched, not ORCID-linked)
• “Deep” and “Surface” Cues: Brand Extension Evaluations by Children and Adults — Journal of Consumer Research 2002 (name-matched, not ORCID-linked)
• Processing Product Unique Features: Alignability and Involvement in Preference Construction — Journal of Consumer Psychology 2001 (name-matched, not ORCID-linked)
• Creating Local Brands in Multilingual International Markets — Journal of Marketing Research 2001 (name-matched, not ORCID-linked)
• Choice-Process Satisfaction: The Influence of Attribute Alignability and Option Limitation, — Organizational Behavior and Human Decision Processes 1999
• Overcoming the Early Entrant Advantage: The Role of Alignable and Nonalignable Differences — Journal of Marketing Research 1998
• Language Structure and Categorization: A Study of Classifiers in Consumer Cognition, Judgment, and Choice — Journal of Consumer Research 1998 (name-matched, not ORCID-linked)