Shijie Lu

14 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4180-6022

Department of Marketing, Mendoza College of Business, University of Notre Dame, Notre Dame, Indiana 46556

Publications

• Leveraging Large-Scale Granular Single-Source Data for TV Advertising: An Identification Strategy — Marketing Science 2026
• Effectiveness of Online Education During the COVID-19 Pandemic: Evidence from Chinese Universities — Production and Operations Management 2026
• Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising — Journal of Marketing 2025
• Crowding-Out in Content Monetization Under Pay What You Want: Evidence From Live Streaming — Production and Operations Management 2025
• Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry — Journal of Marketing 2023
• The Ripple Effect of Firm-Generated Content on New Movie Releases — Journal of Marketing Research 2023
• Audio Mining: The Role of Vocal Tone in Persuasion — Journal of Consumer Research 2021
• Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue — Journal of Marketing 2021
• Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform — Marketing Science 2021
• The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment — Marketing Science 2021
• Does Piracy Create Online Word of Mouth? An Empirical Analysis in the Movie Industry — Management Science 2020
• Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising — Marketing Science 2017
• Position Auctions with Budget Constraints: Implications for Advertisers and Publishers — Marketing Science 2015
• Modeling Competition and Its Impact on Paid-Search Advertising — Marketing Science 2014