Shirley Y Y Cheng

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-0188-0073

Publications

• Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences — Journal of Consumer Research 2017
• The effects of self-brand connections on responses to brand failure: A new look at the consumer–brand relationship — Journal of Consumer Psychology 2012