Shiv K. Gupta

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2613-6806

University of Pennsylvania, Philadelphia, Pennsylvania

Publications

• Technical Note—Allocation of Effort Resources among Competing Activities — Operations Research 1975
• A Note on the Partitioning of a Single Product Market into Territories of Outlets — Journal of Marketing Research 1969
• Robustness in Sequential Investment Decisions — Management Science 1968
• Mathematical Models in Marketing — Operations Research 1967
• Mathematical Model for a Duopolistic Market — Management Science 1967