shrihari sridhar
32 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0002-6612-1871
Mays Business School, Texas A&M University, USA
Publications
- Opportunity Management for Business-to-Business (B2B) Service Organizations: A Theory-Informed Decision Support Framework — Production and Operations Management 2026
- The Economic Consequences of Risk Absorption in Business-to-Business Relationships: Evidence from Indirect Auto Lending — Journal of Marketing Research 2026
- Research-Driven Apps: The Last Mile of Marketing Scholarship — Journal of Marketing 2026
- Platform customer misconduct: A conceptual framework for research and practice — Journal of the Academy of Marketing Science 2025
- From JM as Catalyst to JM as Community: Positive, Bold, and Pragmatic — Journal of Marketing 2025
- Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework — Journal of Marketing 2025
- How Fatal School Shootings Impact a Community's Consumption — Journal of Marketing Research 2025
- Value-Partitioning of Sales Contribution in Business Markets — Production and Operations Management 2025
- Building effective inside-outside sales rep dyads: A collaboration perspective — Journal of the Academy of Marketing Science 2024
- The Value of Safety Training for Business-to-Business Firms — Journal of Marketing Research 2024
- Paradigms for Progress: An Anomaly-First Framework for Paradigm Development — Journal of Marketing 2023
- JM: Promoting Catalysis in Marketing Scholarship — Journal of Marketing 2023
- Commentary: Toward Formalizing Social Influence Structures in Business-to-Business Customer Journeys — Journal of Marketing 2021
- Investigating the Academic Performance and Disciplinary Consequences of School District Internet Access Spending — Journal of Marketing Research 2021
- Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms — Journal of Marketing Research 2021
- Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact — Journal of Marketing Research 2021
- The interplay between business and personal trust on relationship performance in conditions of market turbulence — Journal of the Academy of Marketing Science 2020
- Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment — Journal of Marketing 2020
- New vistas for marketing strategy: digital, data-rich, and developing market (D3) environments — Journal of the Academy of Marketing Science 2019
- Promotions as competitive reactions to recalls and their consequences — Journal of the Academy of Marketing Science 2019
- Rising Prices Under Declining Preferences: The Case of the U.S. Print Newspaper Industry — Marketing Science 2018
- Scheduling Content on Social Media: Theory, Evidence, and Application — Journal of Marketing 2018
- Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets — Journal of Marketing 2017
- Return on Engagement Initiatives: A Study of a Business-to-Business Mobile App — Journal of Marketing 2017
- Relating Online, Regional, and National Advertising to Firm Value — Journal of Marketing 2016
- Effect of Customer-Centric Structure on Long-Term Financial Performance — Marketing Science 2015
- Dynamic relationships among R&D, advertising, inventory and firm performance — Journal of the Academy of Marketing Science 2014
- Social Influence Effects in Online Product Ratings — Journal of Marketing 2012
- Should Firms Spend More on Research and Development and Advertising during Recessions? — Journal of Marketing 2011
- Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application — Journal of Marketing Research 2011
- Personal Selling Elasticities: A Meta-Analysis — Journal of Marketing Research 2010
- Uphill or Downhill? Locating the Firm on a Profit Function — Journal of Marketing 2007